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Buy A Volkswagen, Get Free Guitar
Oct. 4, 2006

Buy A Volkswagen, Get Free Guitar

"Would you like a guitar with your Volkswagen?"

This is what VW dealers are asking customers considering a new Jetta, GTI, Rabbit or New Beetle between Oct. 3 and Dec. 31. It's a new marketing promotion: Buy a VW and get a free guitar.

Buy A Volkswagen, Get Free Guitar
Slash stars in a TV commercial,
with VWs as amplifier stacks.

The concept could be called interesting, odd or downright wacky — but one look at the TV commercial that features ex-Guns N' Roses axe man Slash, grinding away with a stack of VWs as amplifiers, makes it all look (and sound) extremely cool.

The one-of-a-kind First Act GarageMaster electric guitar can play seamlessly through VW's stereo system, thanks to a built-in pre-amp. Each guitar has the vehicle identification number, VW knobs, seatbelt strap, blue indicator light that matches the dash lights, carrying case and VW picks that match the car's color.

The promotion is supported by an extensive national television campaign, featuring Slash as well as Grammy winner John Mayer and actor Christopher Guest, who portrays Nigel Tufnel in This Is Spinal Tap. Advertisements are also set to run in print and on radio.

Go to
www.V-DubsRock.com to learn more about the program, First Act GarageMaster electric guitar, take interactive guitar lessons with Dweezil Zappa, and more.

Buy A Volkswagen, Get Free Guitar  Buy A Volkswagen, Get Free Guitar

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